Defining and execute an effective product marketing strategy for Bigpoint games in Spain, Portugal and Latin America, conducting research and analysis and working in cooperation with the Group level marketing teams, including Product Marketing, Social Media, CRM, PR and Performance Marketing to localise marketing activities to suit the spanish, portuguese and latin american market.
Helping to define messaging and positioning for games launches in Spain, Portugal and Latin America and develop the appropriate “tone of voice” for Bigpoint in the spanish, portuguese and latin american market.
Defining content and style for newsletters, promotions, direct mail campaigns, marketing materials etc and liaise with central teams to implement these campaigns.
Managing the content and text of the Bigpoint website in Spain, Portugal and Latin America, writing marketing copy and working with central teams to implement.
Forming and maintaining relations with relevant Press and PR contacts including local games and entertainment industry publications and journalists; leading the company’s participation at in-country games events.
Give input on performance marketing campaigns in Spain, Portugal and Latin America, with ideas around key words, search terms, ad banners etc
Giving input and insights to the central marketing and product teams on the spanish, portuguese and latin american market, to inspire products and marketing tools with features which spanish, portuguese and latin american gamers will find attractive.
Working with the business development teams to develop B2B marketing ideas and campaigns.
Working closely with the localization and technical teams to ensure products look and feel local.
Liaising with community teams to gain from customer feedback to ensure continuous improvement and development.
Demonstrating success by monitoring statistics (RoIs, click through rates, etc) and performing strategic evaluation of marketing initiatives. Also keeping management informed by preparing reports; making presentations; interpreting information; Making recommendations for improvement.
Maintaining professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; benchmarking state-of-the-art practices; participating in professional societies.
Your qualifications:
Proven track record in product and digital marketing, including operational marketing experience across a social media, online newsletters and direct mail and PR.
In-depth knowledge of the spanish, portuguese and latin american consumer and how he/she interacts with online brands and products.
Online industry experience and passion for the games industry.
Demonstrated expertise in and up to date knowledge of social media and social media trends. Ideally a blogger, tweeter and avid consumer of social media.
Experience of performance marketing (SEO, SEM, Affiliate marketing, etc).
Strong network of contacts in spanish, portuguese and latin american media / marketing.
Ideally both B2C and B2B marketing experience.
Outstanding written and oral communication skills including the ability to write compelling marketing copy; spanish as mother tongue and fluent English.
Strong communicator and influencer, with experience in building relationships externally as well as internally, across multiple teams and locations.
Proven marketing planning and analytical skills and the ability to develop and execute strategy based on customer and market insights and analysis.
Strong creative skills including experience of briefing and working with creatives.
Attention to detail and deadlines.
We offer:
A fresh, open-minded and international atmosphere
Space for ideas and initiative
Teamwork and a clear and short decision-making policy
Environment conducive to growing challenges and responsibilities
Bigpoint - hace 13 meses
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