Yahoo! Overview:
Yahoo! is a true web pioneer - founded in 1995 to help people makes sense of the internet. Today, across the globe, over 550 million people use Yahoo! every month. As the web has expanded we’ve continued to build innovative and imaginative experiences that are uniquely Yahoo! We do it each and every day and you could too. Now’s the time to show the world what you’ve got. Put your ideas to work and help half a billion people get more from the internet than they ever imagined.
Department Overview:
We are recruiting for a Yahoo! DR Optimization Analyst to join the Y! Network DR Optimization & Analysis team. Based in Madrid, this person will focus primarily on supporting the Spanish agencies and their clients.
The team serves a critical role in the management and optimization of DR campaigns with the primary objective of exceeding client expectations for the performance of their marketing budgets on the Y!DR Network.
The team regularly interact with the Sales teams who manage clients' overall expectations and campaigns across all Y! products. The team also provides regular feedback to the Media Buying team on the quality of publisher inventory and data, and in collaboration with the Network Yield Management team, on how media buying efforts may improve campaign performance.
The overall objective of the DR Optimization & Analysis team is to effectively manage campaigns run on the Y!DR Network and maintain the client relationship in coordination with the sales rep.
Responsibilities:
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Working individually or within a team, the DR Analyst will adopt a senior role in the optimization process of display advertising campaigns.
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Campaign planning and delivery management with the objective of reaching client ROI goals
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Assess data available to make performance based decisions on media and campaign optimization
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Assess the campaign objectives and if required request more information in order to effectively optimize the campaign
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Analyze the designated campaigns on the Y!DR Network ensuring optimum delivery and allocation of impressions between campaigns
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Review and use the appropriate behavioral segments and data available for campaign optimization
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Client Servicing - while not the main point of contact for the client, the DR Analyst will quite often assume the role of ‘technical expert,’ needing to communicate with the client to explain campaign progress and address any blocking issues
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The Analyst will need to correlate internal efforts with meeting clients’ needs and conduct and present post campaign analysis and reporting.
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Help drive revenue through good campaign performance whilst considering the implications of net revenue through targeting inventory and data
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Supporting other team members in the EU markets; best practice sharing
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Offering consultative and strategic ideas to the Sales team for pitching new business, improving campaign performance and maintaining client relationships
Requirements:
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Bachelors degree with a focus on business, economics, engineering, computer science, math, or related quantitative discipline. A statistic degree would be excellent for the role.
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1+ years experience working in online campaign management desirable, preferably at an Advertising Network
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Fluency in English
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Strong Analytical skills - a good understanding of analytics and interpretation of data as well as the core drivers of online advertising, marketing and direct marketing in particular
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Passionate and committed to growing DR accounts through hitting performance metrics via analysis and optimization
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Results orientated with sharp attention to detail
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Proven ability to manage multiple daily tasks, as well as long-term strategic projects
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Proficiency in Excel and comfortable working with and extracting data from internal systems
Key competencies:
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Good commercial sensibility
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Strong decision making skills
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Excellent interpersonal and communication skills: ability to explain actions taken and outcomes achieved
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Strong focus on teamwork and ability to manage relationships across multiple departments
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Creative thinking to connect consumer behaviour with direct actions to present client advertising to desired audience segments
